PROJECT / YEEZY GAP
We were contacted by Gabe Fraboni at PHNTM Labs to help with anamorphic Led content for the release of the YEEZY Gap Black Round Jacket.
We approached this in a very short amount of time; texturing and creating simulations for the jacket scan provided by PHNTM in Houdini and rendering in Cinema 4D/Redshift.
We created a variety of versions and ideas but the simplicity of this white room made the jacket perfectly integrated in the scenery.
YEEZY GAP.
Anamorphic Content
RESULT.
PRODUCTION.
We started our process by producing a variety of examples and tests with a picture provided by the LED supplier in Tokyo.
At first we concentrated on creating the space, for then working on the perspective effect of the jacket floating, and proceeding with Houdini simulations and animation of the 3 elements present in the scene.
