PROJECT / MARTIN GARRIX ANIMA
We conceptualized a story about AI and its repercussions on the world.
ANIMA is a story about an artificial Intelligence starting in its server.
We divided the story into 4 different chapters which lead the narrative into 4 different questions
MARTIN GARRIX.
Art Direction, Content Design, Live Operation, Notch Design
Final Result.
SHOW INTRO.
We made a soundtrack full of AI snippets from interviews and created a server room that lights up.We enter the server and the ANIMA show bringing us to a first reppresentation of our digital Being.
NEURAL AWAKENING.
The Server is alive.
The awakening is shown with a digital eye opening.
CLASSIFICATION.
To fully understand what the AI is going through, we now approach the first chapter/question of the story.
This question makes our AI being search for answers through classification, from People, Newspapers, Websites, Landscapes, and Elements.
WHO AM I?
THE VOID.
In our second chapter of our show, we explored the environment our digital beings resides in.
Technically it’s just a server, but at a closer glance, a series of intricate connections, pulses, lights and numbers come to life.
WHERE AM I?
TRANSCENDENCE.
Our third chapter marks the search for a “Skin Shell”, a metamorphosis from digital to physical.
Part of this chapter is filmed and part is full CGI using a 3d model of our main actress Lilla.
WHAT AM I?
Transcence ends, our being exits the digital realm to become a phisical being.
This transition through a digital storm brings us to a view of a city marking the entrance in the next and final chapter of the show.
WORLD.
The final chapter wants to be a reflection on AI and the rules humans can set to prevent it from being a threat to the entire world and the economy.
So we now show the two sides of AI through the parallel “Angelical” and “Smoke” versions of our actress in the final scene, rotating and connecting with each other.
Lighting design & creative : Gabriel Fraboni
Art Direction & Anima Concept: Lorenzo De Pascalis (Ombra)
Content Design: Ombra, Sugo Design
Additional Content Design: Emanuele Kabu, Páraic Mc Gloughlin, Eduard OV
Notch Design: Marco Martignone
Video Footage:
Art Direction: Lorenzo De Pascalis
Director: Andrea Gallo
DOP: Giuseppe Bilotti
Light Designer: Gabriel Fraboni
Production manager: Elisa Rho
Production assistant: Giulia Vittor
Service sfx: Moviechrome
Sfx Team: Patrizio Todisco & Andrea Bonomi
Bolt Programming: Federico De Maestri
Phantom Camera: Sonia Veronelli
Red Camera: Grego
Gaffer: Gigi Pasquali & Lucio Lemmi
Gaffer assistant: Nicola Cocito
Key grip: Massimo Esposito
Make up Artist: Federica Di Leo & Giulia Sinesi
Stylist: BRAND WARRIORS + Francesca Bocca
Photo backstage: Tangino Tangino DM, Ste Ve,
Show Pictures:
Alive Coverage, Rudgr